“A silent reaction format you can use to grow a lifestyle app - matching a 10-second tearful selfie with emotional relationship betrayal audio to suggest running background checks.”

Handler logged this silent ugc post at 941K views, a jump of 1256x over the account's median. The Outlier score is exactly that jump, and with 749 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 1/5 (0.5% weighted). It promotes A background search and public records lookup app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 4.4K likes, 6 comments, 31 shares, and 70 saves - the raw engagement Handler reads to place the post in its niche.

Its 941K views run about 2.8x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 15% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 100% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.