“A 7-second silent UGC format you can use to promote a lifestyle app - pairing a raw text-heavy astrology hook with a somber creator looking down and tapping her phone.”

Handler logged this silent ugc post at 239K views, a jump of 214x over the account's median. The Outlier score is exactly that jump, and with 1.1K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (29.7% weighted). It promotes An astrology and mindfulness self-care app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 42K likes, 327 comments, 1.6K shares, and 5.5K saves - the raw engagement Handler reads to place the post in its niche.

Its 239K views run about 0.7x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 40% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 20% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.