“A silent 13-second front-facing video you can use to sell a lifestyle app - calling out four specific zodiac signs with a high-drama text overlay predicting relationship endings.”

Handler logged this silent ugc post at 665K views, a jump of 346x over the account's median. The Outlier score is exactly that jump, and with 1.9K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (9.1% weighted). It promotes Personalized astrology readings. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 36K likes, 638 comments, 1.9K shares, and 4K saves - the raw engagement Handler reads to place the post in its niche.

Its 665K views run about 2.0x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 32% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 62% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.