“A cozy journal-writing hook you can use to promote a lifestyle app - layering a moody 14-second voiceover about shared feelings over aesthetic footage of anonymous hand-written notes.”

38M views on a silent ugc post, 56786x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 671 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (1.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Sincerely - Off My Chest. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 587K likes, 711 comments, 2.1K shares, and 22K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 38M views run about 115x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 1% of the 1672 lifestyle outliers we currently track. Its Pull score sits in the top 89% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.