“A silent 10-second reaction hook you can use to sell an entertainment app - staring intently at a phone with text claiming you found an unfiltered AI alternative for roleplay.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 3935x - 12M views where a normal post on the account lands near 2.9K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An AI roleplay app. Pull came in at 1/5, 0.7% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 61K likes, 472 comments, 1.6K shares, and 2.9K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 12M views run about 47x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 5% of the 425 entertainment outliers we currently track. Its Pull score sits in the top 99% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent entertainment outliers in the library.