“A text-prank hook you can use to promote a lifestyle app - show an AI makeover in-app, text the result to a friend as real, and reveal their reaction.”

3.8M views on a app demo post, 34555x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 110 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 1/5 (0.9% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is EPIK AI photo editor. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 34K likes, 24 comments, 54 shares, and 121 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 3.8M views run about 4.0x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 15% of the 47 lifestyle outliers we currently track. Its Pull score sits in the top 96% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent lifestyle outliers in the library, at 46% of them.