“An 8-second silent UGC loop you can use to market a health & fitness app - flashing a 'look at the glow' text overlay and looping before revealing the secret.”

Handler logged this silent ugc post at 898K views, a jump of 197x over the account's median. The Outlier score is exactly that jump, and with 4.6K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (10.6% weighted). It promotes A personalized acne treatment brand. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 78K likes, 34 comments, 274 shares, and 4.2K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 898K views run about 4.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 33% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 54% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.