“An aesthetic camera UI hook you can use to promote a lifestyle app - it pairs rapid-fire viewfinder screen-recordings with a high-contrast gallery payoff of the final vintage photos.”
24× outlier2/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
163K views on a app demo post, 24x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 6.8K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 3/5 (4.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A retro camera simulation app. Reach gets a post seen; Pull is the read on whether it landed.
Underneath the two scores sit the actual counts - 3.6K likes, 13 comments, 154 shares, and 716 saves - the raw engagement Handler reads to place the post in its niche.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
How this post compares
Its 163K views run about 0.5x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 77% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 78% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 33% of recent lifestyle outliers in the library.
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Want to dupe these outliers for your own app?
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