“A silent text-overlay hook you can use to market an entertainment app - pairing an 8-second creator closeup with a grim suicide note hook to drive readers to the caption.”

218K views on a text-heavy post, 57x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 3.8K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 4/5 (5.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A short-form storytelling app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 9K likes, 15 comments, 94 shares, and 821 saves - the raw engagement Handler reads to place the post in its niche.

Its 218K views run about 0.8x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 56% of the 409 entertainment outliers we currently track. Its Pull score sits in the top 72% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Text-Heavy breakouts among recent entertainment outliers in the library, just 6% of the pool.