“A Wojak-style slideshow you can use to market an entertainment app - unfolding a tense 1991 kidnapping script slide-by-slide before revealing actual case photos.”

This slideshow TikTok post pulled 1.9M views - 13× what the account typically does (~146K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (8.2% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest.