“A regret-based text hook you can use to market a finance app - it pairs a high-stress financial mistake text overlay with simple reaction footage to drive viewers to the caption.”

14K views on a silent ugc post, 7x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 2K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 3/5 (3.1% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A teen investing and financial literacy app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 409 likes, 0 comments, 2 shares, and 5 saves - the raw engagement Handler reads to place the post in its niche.

Its 14K views run about 0.1x the median of recent finance outliers in the library. That reach multiple ranks in the top 98% of the 461 finance outliers we currently track. Its Pull score sits in the top 83% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.