“A comparative scoring hook you can use to promote an education app - you rank familiar, low-effort habits poorly before showcasing your proprietary study technique as the highest-rated winner.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 252x - 180K views where a normal post on the account lands near 714. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A study prep guide or revision app. Pull came in at 5/5, 18.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 19K likes, 50 comments, 220 shares, and 3.6K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 180K views run about 1.4x the median of recent education outliers in the library. That reach multiple ranks in the top 22% of the 780 education outliers we currently track. Its Pull score sits in the top 51% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 24% of recent education outliers in the library.