“A silent over-the-shoulder UGC demo you can use to grow a mobile game - showing a player cross-referencing digital maps and writing physical notes on a notepad to solve a mystery.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 24x - 12K views where a normal post on the account lands near 508. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Spy Lisa. Pull came in at 5/5, 11.5% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 676 likes, 7 comments, 43 shares, and 136 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 12K views run about 0.0x the median of recent games outliers in the library. That reach multiple ranks in the top 77% of the 123 games outliers we currently track. Its Pull score sits in the top 54% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent games outliers in the library, at 49% of them.