“A silent UGC format you can use to promote a lifestyle app - two friends do a quick mirror dance under text framing the app as a new level of friendship.”

4.3M views on a silent ugc post, 3936x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.1K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (2.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A music-sharing social app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 85K likes, 257 comments, 2.8K shares, and 2.7K saves - the raw engagement Handler reads to place the post in its niche.

Its 4.3M views run about 13x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 7% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 86% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.