“A secret-hack hook you can use to market a B2B app - it opens by highlighting an annoying platform limitation, then walks viewers through a counter-intuitive workaround using UI screen-recordings.”

4.7M views on a talking head post, 9597x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 490 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (28.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A social media scheduling tool. Reach gets a post seen; Pull is the read on whether it landed.

Broken out, the post drew 681K likes, 3.9K comments, 22K shares, and 144K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 4.7M views run about 28x the median of recent b2b outliers in the library. That reach multiple ranks in the top 3% of the 134 b2b outliers we currently track. Its Pull score sits in the top 25% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Talking Head is the most common breakout format among recent b2b outliers in the library, at 53% of them.