“A silent 12-second late-night walking loop you can use to market a lifestyle app - showing a creator confessing via on-screen text that they are still scrolling past midnight.”

Handler logged this silent ugc post at 707K views, a jump of 963x over the account's median. The Outlier score is exactly that jump, and with 734 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.7% weighted). It promotes A social networking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 11K likes, 0 comments, 54 shares, and 216 saves - the raw engagement Handler reads to place the post in its niche.

Its 707K views run about 2.1x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 18% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 90% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.