“A silent-UGC confessions hook you can use to market a health & fitness app - it pairs a relatable, guilty face with text admitting to cheating the streak tracker.”

651K views on a silent ugc post, 8x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 81K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (29.1% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A sobriety tracking app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 125K likes, 594 comments, 3.6K shares, and 12K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 651K views run about 2.9x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 89% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 11% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.