“A relatable comedy skit hook you can use to promote a health & fitness app - it opens on a funny bad-habit excuse before cutting to a clean sobriety milestone screenshot.”

88K views on a other post, 10x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 8.8K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (54.2% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A sobriety tracking app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 22K likes, 41 comments, 5.7K shares, and 795 saves - the raw engagement Handler reads to place the post in its niche.

Its 88K views run about 0.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 85% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 1% of that same set.

Shares did the heaviest lifting on its Pull score - the action TikTok rewards most.