“A slideshow bait-and-switch you can use to grow a mobile game - posing a cozy afters party question before transitioning on the beat drop to a quick TV setup.”
8563× outlier5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
7.3M views on a app demo post, 8563x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 853 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 2/5 (1.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A music trivia game app for Smart TVs. Reach gets a post seen; Pull is the read on whether it landed.
Underneath the two scores sit the actual counts - 94K likes, 118 comments, 212 shares, and 709 saves - the raw engagement Handler reads to place the post in its niche.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post runs for about 9 seconds as a silent video demonstrating an application interface. It opens directly on a television display running the app software. The pacing is brief and continuous, maintaining a single visual scene focused on the screen. There are no spoken words across the video. On-screen text and the accompanying caption present a short question asking about having a cozy afters, followed by platform availability details listing Roku, Fire, Smart, and LG TV setups. The TV app interface remains on screen as the central subject for the entire duration.
How this post compares
Its 7.3M views run about 25x the median of recent games outliers in the library. That reach multiple ranks in the top 5% of the 150 games outliers we currently track. Its Pull score sits in the top 99% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent games outliers in the library, at 46% of them.
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