“A 7-second silent UGC close-up you can use to sell a health & fitness app - flaunting glowing, makeup-free skin up close with a bold text overlay to force caption reads.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 36x - 87K views where a normal post on the account lands near 2.4K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A skincare brand or application. Pull came in at 5/5, 10.6% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 7.7K likes, 63 comments, 23 shares, and 311 saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 87K views run about 0.4x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 66% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 53% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.