“A silent 6-second dancing hook you can use to sell a finance app - dancing in front of text detailing the endless cycle of borrowing and auto-repayment.”

Handler logged this silent ugc post at 547K views, a jump of 14x over the account's median. The Outlier score is exactly that jump, and with 39K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (10.9% weighted). It promotes Cash App. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 50K likes, 300 comments, 946 shares, and 1.2K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 547K views run about 2.2x the median of recent finance outliers in the library. That reach multiple ranks in the top 84% of the 461 finance outliers we currently track. Its Pull score sits in the top 39% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.