“A silent UI-overlay demo you can use to market a lifestyle app - it frames aesthetic real-world photography through a vintage camera interface to show instant retro filter results.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 21x - 137K views where a normal post on the account lands near 6.5K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Dazz Cam retro camera app. Pull came in at 5/5, 11.5% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 7.8K likes, 26 comments, 752 shares, and 1.2K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 137K views run about 0.4x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 79% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 54% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 33% of recent lifestyle outliers in the library.