“A comment-reply tutorial format you can use to market a lifestyle app - opening on stacked request overlays before cutting directly to an in-app screen recording showing the filter's name.”

97K views on a app demo post, 85x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.1K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (11.2% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A retro camera and filter editing app. Reach gets a post seen; Pull is the read on whether it landed.

The counts behind those scores: 3.7K likes, 4 comments, 181 shares, and 1.6K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 97K views run about 0.3x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 56% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 55% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo makes up 33% of recent lifestyle outliers in the library.