“An interactive camera-viewfinder hook you can use to promote a lifestyle app - it overlays a real-time focal length simulation over aesthetic dinner footage before flashing the stunning final high-resolution photos.”

102K views on a app demo post, 17x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 6K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (8.4% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A retro film camera filter app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 3.8K likes, 10 comments, 142 shares, and 1K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 102K views run about 0.3x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 82% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 64% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo makes up 33% of recent lifestyle outliers in the library.