“A 6-second expectation-versus-reality transition you can use to sell a finance app - shifting from bright light to a red wash to contrast excitement with sudden losses.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 10x - 52K views where a normal post on the account lands near 5.2K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

Pull came in at 4/5, 5.7% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 2.3K likes, 58 comments, 45 shares, and 89 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 52K views run about 0.2x the median of recent finance outliers in the library. That reach multiple ranks in the top 90% of the 469 finance outliers we currently track. Its Pull score sits in the top 67% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.