“A silent reaction hook you can use to promote an education app - two actors listen to scandalous audio in a car while text overlays position it as pop culture gossip.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 991x - 831K views where a normal post on the account lands near 838. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A Bible audio app. Pull came in at 3/5, 4.2% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 22K likes, 128 comments, 753 shares, and 2.5K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 831K views run about 6.4x the median of recent education outliers in the library. That reach multiple ranks in the top 9% of the 780 education outliers we currently track. Its Pull score sits in the top 93% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 24% of recent education outliers in the library.