“A relatable relationship hook you can use to promote a lifestyle app - it opens on a dramatic reaction to missing a partner, then cuts to a lock-screen widget displaying their distance.”

281K views on a app demo post, 37x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 7.6K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (50.6% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A relationship tracking widget app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 65K likes, 17 comments, 16K shares, and 3.5K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 281K views run about 0.8x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 70% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 5% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 33% of recent lifestyle outliers in the library.