“A relationship-test hook you can use to promote a relationship advice app - record a toxic audio exchange over simple lifestyle footage, framing the breakup payoff in the text hook.”

An outlier is a post that beats the account's own baseline, and this other one did by 2091x - 3.5M views where a normal post on the account lands near 1.7K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A relationship analysis and coaching app. Pull came in at 5/5, 14.6% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 380K likes, 1.6K comments, 9K shares, and 23K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 3.5M views run about 12x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 10% of the 2007 lifestyle outliers we currently track. Its Pull score sits in the top 47% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest.