“A street-interview social experiment hook you can use to market a health & fitness app - cash offers entice bypassers to throw away their vapes before a quick end-screen CTA.”

Handler logged this talking head post at 4M views, a jump of 442x over the account's median. The Outlier score is exactly that jump, and with 9.1K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 4/5 (6.4% weighted). It promotes A quit-vaping tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 189K likes, 1K comments, 2K shares, and 14K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 4M views run about 18x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 22% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 68% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Talking Head breakouts among recent health & fitness outliers in the library, just 8% of the pool.