“An 8-second silent before-and-after transformation you can use to promote a lifestyle app - starting bare-faced and putting on stylish wire-frame glasses on a music beat drop.”

Handler logged this silent ugc post at 630K views, a jump of 18x over the account's median. The Outlier score is exactly that jump, and with 35K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 4/5 (6.6% weighted). It promotes Prescription glasses. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 28K likes, 54 comments, 563 shares, and 2.9K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 630K views run about 2.0x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 80% of the 1721 lifestyle outliers we currently track. Its Pull score sits in the top 71% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.