“An app-demo makeup-drawing hook you can use to promote a lifestyle app - it opens with chaotic, clownish face doodles that blend magically into flawless, hyper-realistic photo retouching.”

Running 8740x the account's own baseline, this post reached 2.9M views against the 332 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A photo editing and beauty retouching app is the product on screen. Where reach gets a post seen, Pull - here 3/5, 4.7% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

By the raw numbers the post logged 71K likes, 137 comments, 9.1K shares, and 7.2K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 2.9M views run about 8.8x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 3% of the 1693 lifestyle outliers we currently track. Its Pull score sits in the top 78% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 32% of recent lifestyle outliers in the library.