“A prank-demo hook you can use to market a lifestyle app - show a spooky photo edit step by step, then cut to a simulated text exchange showing the target's freak-out.”

Handler logged this app demo post at 8.3M views, a jump of 75460x over the account's median. The Outlier score is exactly that jump, and with 110 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 4/5 (5.2% weighted). It promotes EPIK - Photo Editor. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 383K likes, 520 comments, 718 shares, and 11K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 8.3M views run about 28x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 1% of the 1521 lifestyle outliers we currently track. Its Pull score sits in the top 75% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 33% of recent lifestyle outliers in the library.