“A shock-reaction hook you can use to market a lifestyle app - cutting instantly to a 14-second screen recording of gamified swipe-to-delete gestures with pink and green counters.”

Handler logged this app demo post at 6.3M views, a jump of 9394x over the account's median. The Outlier score is exactly that jump, and with 671 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 1/5 (0.6% weighted). It promotes A camera roll cleaning app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 33K likes, 79 comments, 268 shares, and 1.2K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 6.3M views run about 19x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 3% of the 1642 lifestyle outliers we currently track. Its Pull score sits in the top 98% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 33% of recent lifestyle outliers in the library.