“A tutorial-style aesthetic showcase you can use to grow a lifestyle app - it opens on cute pre-made lockscreens before detailing the exact step-by-step custom sticker build process.”

Running 67278x the account's own baseline, this post reached 7.4M views against the 110 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A photo-editing and graphic design app is the product on screen. Where reach gets a post seen, Pull - here 2/5, 2.2% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Underneath the two scores sit the actual counts - 134K likes, 877 comments, 3.3K shares, and 2.8K saves - the raw engagement Handler reads to place the post in its niche.

Its 7.4M views run about 25x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 1% of the 1521 lifestyle outliers we currently track. Its Pull score sits in the top 87% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 33% of recent lifestyle outliers in the library.