“A 6-second silent UGC loop you can use to sell a finance app - showing a couple posing under a 'save 15k' hook that asks comments for unhinged thrift tips.”

Handler logged this silent ugc post at 164K views, a jump of 39x over the account's median. The Outlier score is exactly that jump, and with 4.2K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 4/5 (5.2% weighted). It promotes A micro-investing and savings app for young adults. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 6.8K likes, 136 comments, 63 shares, and 305 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 164K views run about 0.7x the median of recent finance outliers in the library. That reach multiple ranks in the top 64% of the 461 finance outliers we currently track. Its Pull score sits in the top 71% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.