“A high-anxiety relatable hook you can use to market a health & fitness app - it opens on a creator sharing a late-period scare before cutting to a gamified tracker dashboard.”

Handler logged this app demo post at 52K views, a jump of 3x over the account's median. The Outlier score is exactly that jump, and with 17K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (7.9% weighted). It promotes A period-tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 2.6K likes, 254 comments, 160 shares, and 88 saves - the raw engagement Handler reads to place the post in its niche.

Its 52K views run about 0.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 79% of the 47 health & fitness outliers we currently track. Its Pull score sits in the top 67% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 19% of recent health & fitness outliers in the library.