“A two-slide self-deprecating slideshow you can use to promote a finance app - pairing a close-up portrait selfie with a screenshot of a broke twenty-cent balance as the punchline.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 76x - 125K views where a normal post on the account lands near 1.6K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A peer-to-peer payment and mobile banking app. Pull came in at 5/5, 19.4% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 20K likes, 414 comments, 341 shares, and 616 saves - the raw engagement Handler reads to place the post in its niche.

Its 125K views run about 0.5x the median of recent finance outliers in the library. That reach multiple ranks in the top 51% of the 469 finance outliers we currently track. Its Pull score sits in the top 16% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Slideshow breakouts among recent finance outliers in the library, just 8% of the pool.