“A silent personal balance sheet hook you can use to market a finance app - it lists highly relatable low savings and debts before slipping in a massive positive app balance.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 285x - 510K views where a normal post on the account lands near 1.8K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A passive income app. Pull came in at 2/5, 2.1% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 8K likes, 39 comments, 65 shares, and 527 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 510K views run about 2.1x the median of recent finance outliers in the library. That reach multiple ranks in the top 23% of the 461 finance outliers we currently track. Its Pull score sits in the top 91% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.