“A relatable skit hook you can use to promote a lifestyle app - opening on a shopping haul walk, then cutting to a step-by-step mobile demonstration of outfit styling.”

11K views on a app demo post, 13x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 869 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (12.2% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A digital wardrobe and outfit planning app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 653 likes, 7 comments, 17 shares, and 161 saves - the raw engagement Handler reads to place the post in its niche.

Its 11K views run about 0.0x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 100% of the 48 lifestyle outliers we currently track. Its Pull score sits in the top 51% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent lifestyle outliers in the library, at 47% of them.