“A reaction-hook template you can use to market a dating app - it opens on a silent creator reaction with text explaining the main USP, cutting immediately to in-app feature proof.”

4.2M views on a app demo post, 3792x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.1K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (12.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A dating app. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 259K likes, 889 comments, 32K shares, and 32K saves - the raw engagement Handler reads to place the post in its niche.

Its 4.2M views run about 13x the median of recent outliers in the library. That reach multiple ranks in the top 5% of the 449 other outliers we currently track. Its Pull score sits in the top 48% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent outliers in the library, at 41% of them.