“A brand-hijack hook you can use to market an entertainment app - claiming a massive music platform has a love language test before showing a screen-recording of your scanner results.”

Handler logged this app demo post at 80K views, a jump of 95x over the account's median. The Outlier score is exactly that jump, and with 846 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (9.6% weighted). It promotes A music companion app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 5.1K likes, 15 comments, 234 shares, and 413 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 80K views run about 0.3x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 49% of the 409 entertainment outliers we currently track. Its Pull score sits in the top 55% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent entertainment outliers in the library, at 44% of them.