“A silent 6-second car UGC hook you can use to promote a finance app - show a stressful text overlay about rising daycare costs and push the solution to the caption.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 42x - 216K views where a normal post on the account lands near 5.1K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Bloom investing app. Pull came in at 4/5, 5.9% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 11K likes, 489 comments, 32 shares, and 61 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 216K views run about 0.9x the median of recent finance outliers in the library. That reach multiple ranks in the top 62% of the 461 finance outliers we currently track. Its Pull score sits in the top 66% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.