“A silent gym selfie format you can use to sell a finance app - overlaying a dense 6-second budget breakdown with controversial math to spark comment-section debates.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 24x - 55K views where a normal post on the account lands near 2.3K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An investing and personal finance education app. Pull came in at 1/5, 0.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 216 likes, 19 comments, 7 shares, and 38 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 55K views run about 0.2x the median of recent finance outliers in the library. That reach multiple ranks in the top 73% of the 461 finance outliers we currently track. Its Pull score sits in the top 98% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.