“A trend-jacking hook you can use to promote an entertainment app - it baits users with a fake platform integration before showing an interactive in-app personality quiz.”

Handler logged this app demo post at 12K views, a jump of 14x over the account's median. The Outlier score is exactly that jump, and with 886 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (12.1% weighted). It promotes A media-sharing and tracking app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 1.1K likes, 4 comments, 28 shares, and 58 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 12K views run about 0.0x the median of recent entertainment outliers in the library. That reach multiple ranks in the top 83% of the 413 entertainment outliers we currently track. Its Pull score sits in the top 45% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent entertainment outliers in the library, at 44% of them.