“A six-slide slideshow hook featuring a mystery phone number you can use to market a lifestyle app - opening on a mirror selfie and finishing with signup flow screenshots.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 183x - 269K views where a normal post on the account lands near 1.5K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A matchmaking dating app. Pull came in at 2/5, 1.5% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 2.2K likes, 24 comments, 49 shares, and 398 saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 269K views run about 0.8x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 42% of the 1645 lifestyle outliers we currently track. Its Pull score sits in the top 91% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Slideshow breakouts among recent lifestyle outliers in the library, just 15% of the pool.