“An app demo hook you can use to market a mobile game - show sped-up footage of uncovering real-world map tiles while a microscopic earth-completion counter triggers completionist curiosity.”

413K views on a app demo post, 443x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 932 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 2/5 (1.5% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A GPS real-world exploration game. Reach gets a post seen; Pull is the read on whether it landed.

Underneath the two scores sit the actual counts - 2.6K likes, 75 comments, 166 shares, and 741 saves - the raw engagement Handler reads to place the post in its niche.

Its 413K views run about 1.6x the median of recent games outliers in the library. That reach multiple ranks in the top 36% of the 123 games outliers we currently track. Its Pull score sits in the top 98% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo is the most common breakout format among recent games outliers in the library, at 49% of them.