“A UGC dance hook you can use to promote a lifestyle app - open on an upbeat celebratory dance with a relatable prompt, then cut to high-density aesthetic content carousels.”

Handler logged this silent ugc post at 31M views, a jump of 23459x over the account's median. The Outlier score is exactly that jump, and with 1.3K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 2/5 (1.4% weighted). It promotes Lemon8. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 377K likes, 1K comments, 975 shares, and 12K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 31M views run about 103x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 1% of the 2007 lifestyle outliers we currently track. Its Pull score sits in the top 93% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 38% of them.