“A relatable text-overlay hook you can use to market a lifestyle app - it opens on a tearful emotional confession before cutting to an on-screen widget proving the distance.”

Handler logged this silent ugc post at 18K views, a jump of 9x over the account's median. The Outlier score is exactly that jump, and with 2K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (25.2% weighted). It promotes A long-distance relationship connection widget app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Underneath the two scores sit the actual counts - 2.3K likes, 2 comments, 442 shares, and 125 saves - the raw engagement Handler reads to place the post in its niche.

Its 18K views run about 0.1x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 91% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 25% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.