“An app-demo hook you can use to promote an education app - it shows an iPad stylus transforming messy handwriting into neat script notes using a trending audio trend.”

Running 134x the account's own baseline, this post reached 1.4M views against the 10K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

A digital note-taking app is the product on screen. Where reach gets a post seen, Pull - here 3/5, 4.1% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

The counts behind those scores: 27K likes, 82 comments, 1.1K shares, and 6.4K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 1.4M views run about 14x the median of recent education outliers in the library. That reach multiple ranks in the top 31% of the 47 education outliers we currently track. Its Pull score sits in the top 90% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent education outliers in the library, at 44% of them.