“A silent UGC hook you can use to market a finance app - overlay a 9-second couch video with a financial confession, forcing users to read the caption for the solution.”

Handler logged this silent ugc post at 24K views, a jump of 8x over the account's median. The Outlier score is exactly that jump, and with 3K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (12.2% weighted). It promotes An investing app designed for beginners. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 2.2K likes, 33 comments, 47 shares, and 113 saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 24K views run about 0.1x the median of recent finance outliers in the library. That reach multiple ranks in the top 96% of the 461 finance outliers we currently track. Its Pull score sits in the top 33% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent finance outliers in the library, at 71% of them.